You feel better when
they’re safe.
We’re here to make that easier for everyone.
Real-time GPS in
the I’M SAFE app
One-tap
SOS button
Geofence alerts
for safe zones
30-day
battery life
Works anywhere
no phone needed
1 year of data included,
ready out of the box
Our Mission
Our mission is to make safety simple, personal, and shared, for anyone, anywhere. We build tools that help people stay connected, act fast, and feel secure in moments that matter.
How We Bring Safety to Life
Stay protected at home, outside, or anywhere life takes you.
Global Accessibility
Tap to send SOS, share your location, record silently, or trigger a fake call.
Help at Your Fingertips
Access counselors and connect with partner NGOs directly through the app.
Safety Devices
A platform designed with everyday people in mind.
To explore all the ways “I’m Safe” can support you, visit our
Our Vision
We believe no one should feel unsafe or alone in an emergency.
I’M SAFE is built so you can act fast, stay in control, and protect the people you love — with just a tap.
Our Leadership
Behind I’M SAFE is a team driven by one goal, making safety simple, personal, and accessible for all.
Samson Selladurai
Founder & CEO
Giftson Selladurai
Co-Founder & CTO
Jeson Duthie
Chief Operating Officer
Stuart Cranney
Chief Ai Officer
Andrew Graham
Director
We bring together leadership, technology, and empathy to build tools that truly protect people.
Our Advisors
Our advisors bring deep experience across law, tech, advocacy, and public safety.
Their insights keep us grounded, forward-thinking, and focused on real-world needs
Mark Mudri
Chairman, Advocates International, USA
Sylvia Yu Friedman
TV Host | Author | Keynote Speaker | Anti Trafficking Advocate
Adam Djekic
Senior Executive
South Australian Police
Building Everyday Safety
The Beginning
Launched SOS alerts & live location sharing — our first step in women’s safety.
2022
Expanding Horizons
Added anonymous recording & fake calls. Started going global.
2023
Global Impact
Reached 150+ countries. Released “Ask for Help.”
2024
Looking Ahead
Expanded for families & elder care.
Launched Bubble your personal private safety network
2025
A quick look at how we’ve grown to serve everyone, everywhere.