Privacy Policy

This Policy applies to your use of www.imsafe.app, the I’M SAFE mobile app, our checkout and orders, customer support, bulk-order enquiries, Free Safety Guide requests, our optional Bluetooth SOS Tags, and cookies and analytics used on our website.

Personal Alarms are standalone audible devices; they do not themselves transmit any data to the app or to us. Where you purchase a Personal Alarm from us, order-related information (name, address, contact and payment) is still covered by this Policy.

For India, the data controller is Free2Live Tech Solutions Private Limited, with registered office at No. 11/6, Thiruvalluvar Nagar, Alandur, Chennai - 600016, Tamil Nadu, India.

I’M SAFE is a worldwide app. Which entity is responsible for your personal information depends on where you are: in India it is Free2Live Tech Solutions Private Limited, and outside India it is I’M SAFE Australia Pty Ltd, our global head office.

You can reach us at support@imsafe.app for privacy and data requests, and info@imsafe.app for grievance or general contact.

We collect location and safety-event data only when you activate a feature that needs it and you grant the relevant permission. This can include:

• Your location when you use SOS, active location sharing or a feature that depends on location, shown to your Bubble as precise, recent or stale with the time it was recorded.
• Journeys you start and the route information they contain, from start to arrival.
• Zones you create and the arrivals and departures they generate.
• SOS activation details, including trigger source, time and technical status of the alert.
• Information about how alerts and updates were delivered to your selected trusted contacts.
• Travel or presence updates for functions such as Bubble that you have enabled.

We do not continuously track every user by default. Location and presence sharing are user-initiated or governed by your app settings, and can be paused or disabled through the app or your device permissions.

When you pair an optional I’M SAFE SOS Tag, the app may receive:

• The paired Tag identifier and pairing status.
• Bluetooth connection status while the Tag is in range.
• Device model or compatibility information from your phone.
• Battery or device-status information where the app actually receives it.
• Button-trigger events used to activate an in-app action.

SOS Tags require a nearby compatible phone and Bluetooth to function. They are not independent GPS trackers and do not have their own cellular connection. Personal Alarms are standalone audible devices and do not transmit location or app data.

Vault is a private space on your iPhone for notes, selected photos, files and deliberate foreground audio records. It is opened with device authentication and kept in encrypted local storage on the device.

• Audio records are deliberate and made in the foreground, with the app open and the recording visible to you.
• Vault content stays on the iPhone unless you explicitly export it.
• Exported copies leave Vault protection and are no longer covered by it.
• If the device, its keys or the app are lost, records you never exported can become unavailable, so export anything you need to keep elsewhere.

When you delete your account and server-side deletion succeeds, the signed-in account’s local Vault is removed from that iPhone.

Community is a separate destination in the app for local conversation. It is not part of your private Bubbles. At launch it is available to eligible signed-in users who are currently inside Chennai or metropolitan Adelaide.

When you open Community, the app makes a separate one-shot location check in the foreground and, if you are inside a supported area, issues a short access grant. Those eligibility coordinates are not published as posts and are not added to your Bubble history.

• Contributions you publish, including text, titles and any displayed name.
• Coarse, approximate public-area locations for map observations, which disappear from public view after seven days.
• Reports, blocks, saves and moderation outcomes relating to Community content.
• Authenticated authorship of everything you contribute.

Before a contribution is published, its text or title and the displayed name are sent to OpenAI for an automated publication decision. Account ID, city, coordinates, profile photo and Bubble information are not sent. We request that the provider does not store the content, and we cannot promise a provider retains nothing. If the check fails or the result is uncertain, the contribution stays unpublished.

Our backend uses the OpenAI Responses API with store:false, which avoids OpenAI storing the response as application state. Default API abuse-monitoring logs may still retain customer content for up to 30 days unless approved alternate retention controls apply, and longer retention may occur where legally required. API content is not used to train OpenAI models unless the customer opts in. We therefore do not promise zero retention.

You can hide your displayed name from other people. That is not anonymity: I'M SAFE keeps authenticated authorship so we can moderate, enforce the rules and act on deletion requests, and details you type can still identify you.

Ask for Help is an identified private request you send to I'M SAFE support from inside the app.

Ask for Help is available in India only, where it is enabled for your account. It is not available in Australia or anywhere else.

• Your request is identified, so we know who is asking.
• It is private from your Bubble members and separate from SOS.
• Support staff see the request, the context you add and the account details needed to respond.

Ask for Help is not an emergency service and not a professional advice service. It does not contact police, ambulance or fire services. In an emergency, contact your local emergency number.

After you deliberately activate SOS, and only if you previously allowed the microphone or camera permission, the app can capture short audio segments and photos while SOS is active.

• Capture happens only after a deliberate SOS activation and only with the permissions you already granted.
• Captured audio segments and photos are uploaded to private cloud storage held for your account.
• They can be viewed by you and by eligible SOS recipients through authenticated, time-limited access.
• You can withdraw the microphone or camera permission at any time in your device settings.

Capture depends on permissions, the device and network conditions, so it may be partial or unavailable. It is not a covert feature and it is not a monitoring or emergency-response service.

Where you allow it, the app reads Apple Health step totals and motion or activity signals from the device.

• They are used on the device for private Travel Insights, movement detection and battery optimisation.
• They are not sent to your Bubbles or Community.
• They are not used for advertising or marketing analytics.

You can withdraw Health and motion permissions at any time in your device settings, and the related features stop working.

When you buy I’M SAFE Plus or Gift Plus, we keep the purchase and entitlement records needed to apply, support and account for the subscription or gift. Payment itself is handled by the Apple, Google or payment provider used for the purchase.

First-party product analytics uses a strict allowlist of events so we can see whether features work.

• No message content, Vault content or location content is included in analytics events.
• Where subject-linked or pseudonymous raw events are enabled, they are retained for no more than 90 days.
• Aggregated reporting contains no subject identifiers and no free-form properties.

• Cart and shopping activity, including products and variants you select.
• Order contact and delivery details you provide at checkout.
• Order status, dispatch and delivery updates.
• Transaction reference, payment status, and tax or invoice details required by law.
• Support, return and warranty requests you submit.

Full card, banking or UPI credentials are handled by our checkout and payment providers and are not stored by I’M SAFE. We typically receive only the information needed to confirm and service your order (for example, a transaction reference, payment status and the last few digits of a card where the provider returns them).

• Bulk-order enquiries: organisation, quantity and contact information.
• Free Safety Guide requests: the name and email you provide, plus your optional marketing preference collected separately on that form.
• Contact-page messages and any support correspondence.
• Records of communications you send us and our responses.

Our website uses cookies and similar technologies. Strictly necessary technology may operate without your optional consent where it is required for the site to work.

Optional categories are controlled by your consent choice:

• Analytics technology activates only after you accept the analytics category. We currently use Google Analytics 4 and Microsoft Clarity in this category.
• Marketing and advertising technology activates only after you accept the marketing category. We currently use Google Ads measurement and, where applicable, the Meta Pixel in this category.

You can accept, reject or manage optional categories through the cookie or ads settings surfaced on the website, and you can change your choice at any time. Continuing to browse the site does not by itself constitute consent to optional categories.

These providers may process online identifiers and usage information according to their own terms and privacy notices.

• Creating and securing your account and sign-in.
• Providing Bubble, SOS, location-sharing and trusted-contact functions.
• Connecting and supporting optional SOS Tags.
• Processing your orders, payments, delivery and invoices.
• Providing warranty, returns and customer support.
• Responding to your enquiries and support requests.
• Delivering the Free Safety Guide you request.
• Sending marketing communications where you have opted in.
• Operating, maintaining, securing and troubleshooting the service.
• Detecting, preventing and addressing abuse, fraud and misuse.
• Understanding website performance, subject to your cookie choices.
• Meeting legal, tax, accounting and regulatory obligations.
• Enforcing our Terms and protecting users and the Company.

We share information only as reasonably required, with:

• Trusted contacts you have selected, through user-directed features and configured alerts.
• Ecommerce and checkout providers used to run our store.
• Payment providers made available at checkout.
• Delivery, logistics and courier partners fulfilling your orders.
• Cloud hosting, database and storage providers.
• Email, messaging and push-notification providers.
• Analytics and advertising providers, only where your consent allows.
• Customer-support and security tooling providers.
• Professional advisers such as auditors, lawyers or accountants where reasonably needed.
• Government, regulatory or law-enforcement authorities where required by applicable law or valid legal process.
• A successor entity in a lawful merger, acquisition or reorganisation, subject to appropriate confidentiality and protection.

The categories of provider we currently rely on include:

• Firebase and Google services for authentication, push notifications and app attestation.
• Apple and Google services for sign-in, maps and app-store distribution and purchases.
• AWS-hosted API, database, private media storage, SMS and email delivery.
• Shopify, payment, order and logistics providers for the shop.
• OpenAI for the automated Community publication decision.
• Website analytics and marketing measurement, including Google Analytics 4 and Microsoft Clarity, only after you accept the relevant cookie category.

These are current examples rather than a permanent or exhaustive list, and the providers used can change.

Service providers are contractually or otherwise required to provide protections consistent with this policy and applicable law, and to process information only for the services we engage them for.

We do not sell your personal data. Trusted contacts receive information only through user-directed functions or the alerts you configure.

Some features let you share information directly with people you choose - for example inviting a trusted contact, adding someone to your Bubble, or sending an SOS or location update to specific recipients. When you use these features you control who receives the information and what they see. It is your responsibility to have any consent you need before adding another person’s contact details or sharing their information.

I’M SAFE and its service providers may process information in India and in other countries where the relevant service provider operates. Data-protection standards may differ by location. Where required, we use measures intended to protect personal data and to comply with applicable restrictions on cross-border processing.

We keep personal information only for as long as reasonably necessary for:

• Providing the service and maintaining accounts.
• Safety-event and support records.
• Completing and supporting orders.
• Warranty, return and after-sales handling.
• Meeting legal, tax and accounting requirements.
• Fraud prevention and service security.
• Establishing, exercising or defending legal claims.

After the applicable period, information may be deleted or de-identified unless continued retention is legally required.

An in-app deletion request immediately closes access to your account and deletes your application account and database records. A durable cleanup job then removes the associated data held with our providers.

If an external provider is temporarily unavailable, the cleanup job retries automatically until it succeeds. We do not promise that every external deletion happens instantly.

Completion is normally prompt, and may take up to 30 days where needed. We keep information for longer only where it is legally required or necessary for security, fraud prevention, disputes, or establishing, exercising or defending legal rights.

Deidentified aggregate analytics that no longer identify you or link back to you may remain.

We use reasonable technical and organisational measures appropriate to the nature of the service to help protect personal information from loss, misuse and unauthorised access, alteration or disclosure. No internet or mobile service can be guaranteed to be completely secure, and we cannot promise absolute security. If we become aware of a security incident that affects your personal information, we will handle it in line with applicable law.

Subject to applicable law and reasonable identity verification, you can ask us to:

• Provide information about how we process your personal data.
• Access a copy of your personal data where available or legally required.
• Correct inaccurate or incomplete information.
• Delete your account or personal data.
• Withdraw a consent you previously gave, including for marketing or optional cookies.
• Opt out of marketing communications at any time through the unsubscribe link or by contacting us.
• Raise a grievance and have it handled by our grievance contact.

To make a request, email support@imsafe.app (privacy and data requests) or info@imsafe.app (grievance). You can also use Your privacy choices for the controls in the app and this website, and Delete your account for the exact deletion steps.

Withdrawing consent does not affect the lawfulness of processing carried out before the withdrawal and may prevent some features from working. We may need to retain certain information to complete existing orders, honour warranty obligations, meet legal or tax requirements or protect the security of our service.

We handle personal information in line with applicable Indian privacy and information-technology laws, including the Digital Personal Data Protection Act, 2023 and applicable rules, to the extent in force and applicable from time to time. Users in some jurisdictions may have additional rights under other data-protection laws that apply to them.

The service is not intended for unsupervised use by children where guardian consent is legally required. Parents and legal guardians must supervise a child’s use of the app and any addition of a child to a Bubble, trusted-contact arrangement or connected device. Where required by law, we may take steps to verify guardian authority. If personal data relating to a child was provided without proper authority, the guardian may contact us at support@imsafe.app and we will take appropriate action.

Our website, app and communications may link to third-party websites, apps or services (for example app stores, payment providers, map providers, social platforms or partner sites). Those third parties operate under their own terms and privacy notices, and we are not responsible for their practices. Please review their policies before providing them with information.

The permissions the app requests depend on your platform, device, app version and the specific feature you use. Common examples include:

• Location, for SOS, location sharing and features that depend on where you are.
• Notifications, so alerts and updates can reach you and your trusted contacts.
• Bluetooth or nearby-device access, to pair and use an optional SOS Tag.
• Microphone, only for a user-activated recording or communication feature where available.
• Background activity, where required to keep an enabled safety function working.

You can review and change permissions at any time in your device settings. Disabling a required permission may prevent the corresponding feature from working.

We may update this Policy from time to time to reflect changes in our services, technology, providers or applicable law. The “Last updated” date at the top of this page shows when the current version took effect. Material changes will be communicated as required by law.

• Privacy and data requests: support@imsafe.app
• Grievance and general contact: info@imsafe.app

Free2Live Tech Solutions Private Limited, No. 11/6, Thiruvalluvar Nagar, Alandur, Chennai - 600016, Tamil Nadu, India.